Friday 31 July 2009

How Can you Lick Business or Money Worries Right in the Face ?


Well, here a true story for you on :

How one Man Licked Worry in the Face to Help 200,000 People live a fuller worry Free Life

This was the work of Dr Herbert E. Hawkes, Dean of Columbia College, Columbia University in New York from 1917 to 1943. He also explained that worry stems from confusion about any issue. Helping over 200,000 students during his 25 years in office solve their worry problems, he was talking from real life experiences.

So, what is worry?

Well, without regurgitating the dictionary version, quite simply, worry is a case of ones mind going round and round in circles with a particular issue or issues and yes, you guessed it, getting nowhere. In fact one could end up with either a headache or in some other cases, I have seen people worry themselves into quite depressive states.

Dr Herbert also believed from his practical experiences of working with people from various background that Worry is also heightened when people try to decide on issues or go over issues without having the bare truthful facts on which to make decisions.

Indeed, from his practical knowledge, he developed some simple Guidelines to “Clean Worry” and allow the enjoyment of Life as it should be.

Now, you may be asking here, does this mean no problems at all, and life becomes one smooth roller coaster?

Surely not…

However, what it does mean is that you can discover and master how to take absolute control over all situations and become the master of yourself and your environment, rather than let them control you.

In a quotation he states:

“If a man was to devote his time to securing facts in an impartial, objective way, his worries will usually evaporate in the light of knowledge”

Now, here are the Key points to save yourself the worry hassle, and get on with your Business and Money Making Program.

The Key Points:

a) Understand fully the facts of what you are worrying about, and note that this doesn’t mean guessing the facts, find out the facts from the relevant reputable sources. When you get the true facts, you know exactly what you are dealing with. For example, make further enquiries, write, research etc, be honest with yourself and do what you need to do to secure the bare information.

b) Now, armed with the facts, review all information available to you and see what options you have, and how they affect your particular situation. Again maintain communication with the relevant sources until you are clear on your next action, and your available options

c) Having reviewed the options, make an informed decision and act on it, based on the facts you have and the hint here is not to leave it too long, otherwise it may spiral into another worry situation with deeper roots and branches. So, make a decision soon after, even if you decide to do nothing and defer it, you know that it’s a decision based on the information you have or know at the time. You can then decide to review again at a set time later. It’s important to set a time for further review if you take this route.

When you master these points and practice them, you will find real freedom and worry free life in your business and all other areas of lifestyle.

Wednesday 8 July 2009

Mind Power Story and the Moral of Building Lasting Customer Relationships.


When you start out on any marketing with your tasks and actions, especially for the longer term of your business success, just like any other, then building lasting relationships really becomes a very important factor in your marketing arrangements, especially if you're going to go into joint partnership promotions and product creation.

You see, anything related to marketing that you do successfully hinges on building good lasting relationships because as you do, you gain people's trust to buy from you and to remain as your customers. When you have loyal repeat customers, you have a thriving business that grows as you nurture and take care of them. So your relationship with your customers and prospects is the key to keeping your hard work afloat.

Just take a look at the moral behind the story below:

Years ago, there was a man who had a thriving publishing business with loyal customers that he usually sends regular mailings each month for over 15 years. Most of his customers were always eager to receive his publication and happy to purchase whatever he recommended, being that they know his standards.

One day however, he had an idea that sounded good at the time, to promote another's product that was really unknown to him (based on a friend’s recommendation) and which would have made him a high profit margin. In this case he didn't even have to do anything, all that was required of him was to allow the product owner to use his mailing list with his recommendation, and for this, he would get some "attractive" commission. In this case he also never even tried to test the product before mailing.

Well, soon after the promotion to his customers, you can guess what happened, he had complaints upon complaints, about this product. For him, this was an eye opener as he had never done this sort of thing before. If he had, the first thing to have done was to test this physical product to see if it worked and then perhaps follow this up with some relevant questions.

Now, what do you think happened soon after?

His customers that he had built up slowly but steadily over 15 years left him in droves, cancelled their subscriptions, and went elsewhere. All for the sake of one single promotion that he didn't think carefully about. He didn't think about the effect on his Customer Relationship. Now, this is just one example but it goes to show that your customer relationship should be treasured.

Okay, getting back to Marketing Promotion and Customer Relationship, in summary here are points to help you in building the Relationship Feelings into your Marketing or any other Promotion or services you offer.

Understand that building a lasting relationship is for a lifetime, so be mindful of your customers needs, especially if you market to different niches. Always offer value for money and any products or services must be worth their value in conveying benefits to your customer’s specific needs.
Convey gratitude to your customers or prospects and make them feel that you care. People appreciate the simple words of “Thank You”, and you can do this at various intervals throughout the year, especially at seasons of Good Will.

Within your own Mind, always have a picture serving your customers and see yourself as meeting their very needs. This helps crystallize your mind on providing the best for your customers, hence maintaining a lasting relationship for your business.